|Title:||Associate Director of Athletics|
|Sport Supervisor for:||Golf, Volleyball, Men's Ice Hockey, Baseball, Women's Lacrosse|
|Areas of Supervision:||External Relations, Athletic Communications, Fitness Center|
Mitch Capelle was named the Associate Director of Athletics for External Relations in April of 2016 and is in his third full year in the role in 2018-19.
At Saint Anselm, he is a member of the department’s senior leadership team and oversees external relations, athletic communications, marketing and branding for all 18 of the college’s NCAA Division II intercollegiate sports and more than 450 student-athletes. He also oversees the fitness center and serves as sport supervisor for the golf, volleyball, men's ice hockey, baseball and women's lacrosse programs.
During his first year on the Hilltop, Capelle spearheaded several key initiatives for the college including the reinstatement of the Athletic Hall of Fame after a 10-year hiatus. He coordinates the annual induction ceremony, in addition to serving on the selection committee. He also co-authored reports and presentations for the college’s Board of Trustees regarding the school’s exploration of Division III. He was also involved in the planning of a $3 million addition to the on-campus football, field hockey and lacrosse stadium.
Capelle has also led several key initiatives that have resulted in increased revenue for the college. In 2017-18, in conjunction with the renovation of a Student-Athlete Academic Success Center, Capelle led a philanthropic effort that resulted in 100% student-athlete participation. He also coordinated the department’s inaugural Athletics Days of Giving fundraising effort, which resulted in 1,880 donors and more than $110,000 raised over the two-day campaign. He also negotiated the college’s first-ever licensing agreement with Exemplar Associates and serves as the institution’s lead for formal licensing, branding and trademark approvals. Capelle also assisted in the launch of the department’s annual giving program, the Hawks Soar Higher Club, which included a comprehensive direct mail solicitation to 7,500 former student-athletes and current donors to the athletic department.
In 2018, Capelle assisted with the RFP for a new apparel and equipment provider that resulted in the college signing a multi-year agreement with Under Armour and BSN Sports. He was also instrumental in the launch of the department’s first e-commerce platform with Follett and Advanced Online (SaintAnselmSidelineStore.com).
He was also highly involved with the formation of the New England Women’s Hockey Alliance (NEWHA), a new league comprised of NCAA Division I and II women’s ice hockey sponsoring institutions and serves as the league’s sports information contact. He also served as the tournament director for the league’s inaugural championship tournament, hosted by Saint Anselm at Sullivan Arena.
Capelle, who was most recently the Assistant Athletic Director for Media Relations at UW-Stevens Point for eight years, has more than 12 years of experience in athletics administration, with an emphasis in sports information, media relations, marketing, branding, and revenue generation.
At the University of Wisconsin-Stevens Point, Capelle was directly responsible for the daily operations of the athletics media relations office, in addition to serving as the primary administrative sport liaison for volleyball, men's hockey and softball. He served as the primary sports information contact for all 20 of the department's highly-successful athletics programs.
His day-to-day responsibilities included producing news releases, features and biographical information on student-athletes and coaches. Capelle also created and managed content for the department's website (athletics.uwsp.edu), while designing and editing print materials for the department including game day inserts, media guides, recruitment materials and fundraising pieces. He produced feature articles for the university's alumni magazine and served as a member of the UWSP Marketing Communicators team. He also coordinated the live high definition video broadcasting of more than 75 home athletics events per year, several of which were in conjunction with UWSP's student television station, SPTV.
He also expanded the Pointers brand through social media platforms, creating and maintaining the department's Facebook, Twitter, Instagram and Snapchat accounts. Prior to his departure in the spring of 2016, the @UWSPAthletics Twitter page ranked in the top 10 in the nation in followers out of 443 Division III institutions. The UW-Stevens Point Athletics Facebook and Instagram accounts also ranked in the top 35 nationally for followers.
Saint Anselm program marks his second stint in the Granite State, as he previously worked at Colby-Sawyer College (New London, N.H.) as Director of Sports Information from 2006-08. At Colby-Sawyer, he managed the daily operations of the sports information department, gathering game-day statistics, supervised a staff that included a part-time assistant, student workers and interns, as well as produce game programs, media guides and other materials for all 16 varsity sport programs.
Capelle has more than 15 years of experience in the sports information field, starting first as a student worker in the sports information department at Wisconsin Lutheran College in Milwaukee. Next, he spent two years as the Assistant Sports Information Director at Lakeland College in Sheboygan before moving to New Hampshire.
Capelle holds a B.A. in political science from Wisconsin Lutheran College and a M.S. in Sports Management from Southern New Hampshire University. He is a member of the College Sports Information Directors of America (CoSIDA) and previously served on the New Media/Technology Committee. He was also a member of the NCAA Division III Technology Users Group and serves on the Northeast-10's ad hoc committee to develop a digital streaming network and broadcast standards.
Under Capelle's tutelage, several former student workers and interns have gone on to successful careers in the sports information/media relations field at NCAA Division I, II and III institutions.
Capelle, a native of Medford, Wis., and his wife, Danielle, reside in Manchester with their daughters, Evelyn (5) and Eleanor (3).