The Greater Goal

Justin Colella, a graduating captain from this past year's men's soccer team, took part in fundraising for Goals for Grassroots last season.  The overwhelming success of the fundraiser has since become a model for Grassroot Soccer across the country - the non-profit organization is using Colella's fundraising strategy in a worldwide effort to combat the AIDS epidemic that plagues the continent of Africa.

"I never thought it would get to this point," explained Colella when informed of Grassroot Soccer's plans.  "The team is extremely excited to see this become an official way for teams to fundraise.  I feel extremely honored that GrassrootSoccer reached out to me and will use our team's fundraising strategies going forward."

Below is an article posted on the GrassrootSoccer website that explains the methods the team used to exceed their initial fundraising goals.

Saint Anselm College men's soccer player Justin Colella (Wilmington, Mass.) has more on his mind than the game he plays. The game of soccer brings him enjoyment, but it's the bigger picture that gets him going. Every time Colella and his teammates took the field last season, they played for that bigger picture: they played to help conquer AIDS.

Colella's involvement with the fight against AIDS began in the spring of 2010 at a Student-Athlete Advisory Committee (SAAC) meeting. He proposed his fundraising idea, which he called "Goals for Grassroots." "Goals for Grassroots is a fundraising campaign to raise awareness and funding for a non-profit organization called Grassroot Soccer," explained Colella. "It's an interesting and competitive way to raise money for a good cause through direct success from the team's performance. It increases interest in the non-profit organization and the team as well."

The original goal of Colella's program was to raise $1,000. His campaign successfully accomplished its goal by raising over $1,200 for Grassroot Soccer. "Besides the funding, it is also my goal to get other sports at the school to get involved; maybe not with this program, but to start their own, and do something with their own sport, like we're doing with soccer. Maybe this will spread to other schools as well."

Colella said the research he did when deciding what to choose for this community service fundraiser was eye-opening and very rewarding. "Doing a particular program encompasses what being an athlete, student, and good philanthropist means."

"Coming from where I grew up, I didn't know anyone with AIDS, so it never really hit home for me; however, I quickly learned about the global presence of this lethal disease. I have always taken note of how the public and media promote AIDS awareness. Like I said, I have not been affected personally, but I have seen how it affects soccer around the globe."

The way Colella mapped out the campaign's success was quite interesting. In what is known as the "Grassroots Participation," for every goal the team scored that year, every player and coach on the team would donate one dollar to the program. In addition to the money that is raised from the goals, for every win and shutout the team records, all of the team members and coaches would donate one dollar to the program.

"Before the season started, I wanted to get the team involved early," Colella says about the program. "The guys were very good about helping to get the program started, raising $700 before the season had even begun."

Justin steps on to the field every day to play for his school. He plays for pride, and for his team, and now much more than that. "Goals for Grassroots has had a big impact on me off the field for personal reasons," explains Colella. "I don't think about it every minute, but different things remind me of it. It makes me feel like I am doing something for a greater good, fighting this lethal disease."

Article courtesy of GrassrootSoccer (  For more information on the GrassrootSoccer program and how you can help the efforts, click over to